Manager, Search Engine Optimization (SEO) – Bangkok Based, Relocation Provided

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About AgodaAgoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.About the Role:We are looking for an SEO expert to lead the organic marketing strategy on the business side for the Agoda brand and projects. This is a great opportunity to drive the organic strategy and collaborate with Product on the technical strategy for a truly global eCommerce brand. The role is a senior part of the Marketing team and will report to the VP of Marketing. As a matrix organisation, you have a Product counterpart to help drive SEO on all fronts – executing both the strategic and technical changes without dependencies or blockers.As a member of the Agoda Marketing team, you will be:

• Self-motivated and curious
• Analytical and tenacious with a passion for experimentation, iteration and measurement
• Results-driven, with an attitude to constantly exceed targets
• Enthusiastic and a natural leader/collaborator; you can sell ideas to C-Levels and directly correlate your idea with material business value
• Able to deliver quality work with an attention to detail under pressure in a fast-paced environment
• Passionate about technology and creative in how we can use it to solve content marketing problems

Responsibilities:

• Manage P&L of the Organic channel, with C-Level reporting and stakeholder management
• Work with Product on organic experimentation and content marketing initiatives
• Oversee the end to end delivery of campaigns/products, which support a mixture of wider-company initiatives, customer engagement and ultimately optimising organic rankings to drive eCommerce revenues
• Commercial ownership of the organic channel with KPIs focused on driving dial-mover growth/initiatives
• Drive the vision of the organic strategy in collaboration with the Product Manager, including a tech team to facilitate milestone achievements
• SEO experimentation and ideation – on-page and off-page, including collaboration with Product to drive the technical experiments
• Create an effective content marketing strategy and editorial plan in line with business objectives
• Develop and execute content marketing campaigns to drive traffic, backlinks, engagement, sales and customer retention
• Plan and execute viral marketing campaigns across a range of channels and social media platforms
• Analyze content traffic, SEO metrics and the effectiveness of campaigns and messaging (through well-defined KPIs) to explore ways of improving content marketing ROI
• Collaborate with PR, Brand, Content and other Marketing Teams
• Leverage a variety of media channels to maximize the company’s brand exposure through interviews, editorials etc
• Conduct market research and competitive analysis to assess industry trends and develop positioning of project

Minimum Qualifications:

• At least 5+ years of SEO experience, including hands-on technical and content optimization; and extensive content marketing campaigns
• Proven track record in content marketing at a travel and/or enterprise eCommerce business
• Be a creative and strategic thinker, with the ability to ideate and flesh out strong concepts, which include media production needs and product development specifications
• Strong analytical skills and solid commercial sense
• Ability to multi-task, meet deadlines and manage your own projects
• Mathematics, marketing, communication, business, or other related undergraduate degree; MSc/MBA an advantage

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